When we talk about micro-videos, we mean short, snackable content: videos that are usually 5-30 seconds long. Think Snapchats, Instagram videos and the now-defunct Vines.
Brands create and use these videos organically (as opposed to paid advertising) on their social media platforms, sites or blogs.
A perfect example: the pictured McDonald’s micro-video on Instagram. (Check out McDonald’s feed for more great micro-video examples.)
While brands can go with the paid advertising route, we’re focusing specifically on micro-videos used on brand’s profiles. The brand awareness and outcomes they drive qualify them as a high-impact ad format.