Micro-video – In-steam video ads

When we talk about micro-videos, we mean short, snackable content: videos that are usually 5-30 seconds long. Think Snapchats, Instagram videos and the now-defunct Vines.


In-steam video ads

Brands create and use these videos organically (as opposed to paid advertising) on their social media platforms, sites or blogs.

A perfect example: the pictured McDonald’s micro-video on Instagram. (Check out McDonald’s feed for more great micro-video examples.)

While brands can go with the paid advertising route, we’re focusing specifically on micro-videos used on brand’s profiles. The brand awareness and outcomes they drive qualify them as a high-impact ad format.


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