Dynamic Rich Media – Dynamic Ads

It’s difficult to execute large campaigns on platforms like Sizmek and DoubleClick, which don’t have user-friendly capabilities for launching Dynamic banner ads campaigns at scale. The available options are resource-intensive, which doesn’t work for global campaigns that can involve anywhere from 5,000 to 10,000 banners.

hands-world

To add to the confusion, hundreds of agencies and dynamic banner production studios offer dynamic creative capabilities – from a la carte services like banner ad builds and ad serving to all-in-one digital production packages – that require advertisers switch over to the agency’s premium, private label tools and platforms.

Here’s the thing…

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