To simulate the experience of using the Face Unlock feature on an actual phone, we created an interactive rich media banner easily accessible on any PC. By clicking on the image of the phone in the banner ad, the webcam on the user’s computer is activated. The virtual phone takes a photo of the user’s face, duplicating how the Face Unlock feature would work in real life on a real Samsung Galaxy Nexus. The ad can be reloaded continuously, providing extended interactions between users and the banner. The value of this Dynamic banner production rests in its ability to provide potential customers the chance to sample the product’s greatest new feature from the comfort of their home. Potential sales are driven up without consumers having to even visit a store and try the phone in person.