Dynamic remarketing – Win back window shoppers


It allegedly takes 30 days to build a new habit (unless there are donuts involved). That means it can take repeated exposure to previously viewed items before a visitor commits to returning to your site and clicking the ‘Buy now’ button with dynamic remarketing. Two adages are relevant here: ‘Out of sight, out of mind’ and ‘The squeaky wheel gets the oil.’ Repeated exposure to previously viewed – and similar – items builds an inventory of experience and familiarity in your visitor’s mind. The continued exposure keeps your brand in sight and top of mind while gently (squeaky wheel) encouraging the visitor to consider your products or services further.


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