Responsive ads

That new wearable-techno-gadget-doodad may cause consumers to swoon, but for digital marketers around the world, each new ‘disruptive innovation’ means they need to learn and adapt to a different working landscape on a weekly basis. While organizations like the IAB are working hard to consistently update standards for advertisers and the vendors that serve them, the numbers of screens, devices, content channels and publisher options continue to grow, making standardized ad guidelines difficult to build, make sense of or follow. Click here to read more about responsive ads!

building effective ads
building effective ads

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