Next up: asset delivery and review. You deliver all the mandatory files and information your digital production team needs to start building your display ads. That could include images, PSD files, fonts, audio, ad server specs, media plans, animation direction and more.
This is where the time savings kick in. At Digitaland, we immediately check the assets. If something is missing or more clarification is needed, we reach out to the client right away, so no time is wasted.
Even if all the files are delivered, you may still need to hop on another call with your digital production partner, because it’s tough to hash out complex details – like animation direction – based on Interactive emails.
It’s such a simple step, but it can prevent costly delays down the line.