The need for digital production speed isn’t just because of regulatory red tape.
Back in the old days (a.k.a. last year), Flash made digital ad creation relatively easy for pharma marketers. But, Flash also made it easy for cybercriminals to exploit its weaknesses, and it’s since been virtually replaced by HTML5. While HTML5 enables the creation of secure, cross-screen experiences, it’s resource intensive. Compressing assets, meeting a variety of media and ad server specs and quality assurance testing across multiple devices and platforms takes time and a variety of skill sets.