Forget the click—the endgame is engagement
Rich media banners and other engagement Responsive games Ads in the digital space is less about getting the click than about getting users to become loyal and interested in your brand. It’s about the buzz. After all, your brand is no longer what you tell your customers you think it is, but what they are telling their friends it is.
Rich media banners to the rescue
In conclusion, in today’s corporate world brand marketing is all about letting the customer drive the bus. It is the smart marketer’s job to help them steer that bus in the direction they desire. To do that means entertaining, engaging and rewarding consumers in many ways. Rich media banners that use gaming—along with other rich media solutions—are a good first step.
Consider investing in rich media banners to keep your customers excited and keep your company in the game.