Meet the new economy, where the consumer is both banker and buyer.
The currency of choice? Time and attention.
It’s an era where online display campaigns live and die by their ability to cash in on that time and attention. Advertisers are looking for new and improved models to replace the outdated interruptive models.
The buzz on the street (and cyberspace) is all about engagement and interactive production. Engagement marketing, engagement advertising – no matter how you approach it, it’s a consumer-centric model that recognizes people aren’t passively awaiting the next pop-up or pre-roll video ad.
And with the holidays around the corner, advertisers and publishers are looking for ways to incorporate interactive production into high impact units and ad formats that catch the eye and attention of busy consumers.
The question is, how do they go about it?