The challenge: ESPN pulling more U.S. Hispanics
Univision was beggining to loose Hispanics sport viewers in the U.S. to computer ESPN
To help Univision share their passion for the event overtake ESPN.
The game plan was drive viewers to Univision world cup broadcast on Digitaland platforms, letting them know that newtwork truly speak their language.
More than 600 banners developed, each banner ad promoted the Univision App, encourage viewership and build awareness in both english and spanish.
Cross screen experiences – It was true Multi platform experience!
With more than 600 componets, 20 formats, 12 creative concepts, 2 languages – All in just one month’s time.