Look for digital production partners who align with the Better Ads Standards?

Some digital production agencies really do just specialize in production. Give them assets and a detailed storyboard/scope of work and they’ll build what you need.

But, ask them to deliver a strategy or mock up a concept based on objectives that need creative direction – boosting sign-ups, opt-ins or purchases for a product or service – and they’ll direct you to a creative agency.

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Creative digital production agencies are digital production specialists that have processed and built hundreds or thousands of pieces of creative. They know ad formats and capabilities like the back of their hand, and they also know how to repurpose your existing assets (photos, videos), drive metrics with a particular design and translate your messaging into a high-impact, engaging ad experience.

You don’t want just any creative digital production studio, though. It’s important to find a partner that handles everything in-house – strategy, creative and production. Outsourcing is often what creates a disconnect in the first place, spreading your messaging across too many players. It also notches your final bill upward.

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