AirBnB realized early on that looks matter. The same is true of your digital ads. Good creative requires thoughtful design and messaging. (More on that in a minute.)
What does thoughtful design look like? It starts with quality visuals – high-resolution imagery, well-shot videos and complementary color schemes. But thanks to the power of rich media, the design possibilities in digital ads extend far beyond colors and images.
Want to drive engagement with your audience? Consider incorporating interactive elements into the ad – a quiz, a carousel of expandable product details or geo-location features to find nearby stores, without leaving the ad.
Good design includes your choice in High impact ad formats . Choose an ad format that complements the surrounding content. Let your viewer control their experience.