High impact creative – virgin mobile ad

In this Interactive Video ad – interactive production, the agency and designers behind Virgins’ mobile new ad were using face and blink (!) recognition to get the user to interact with the ad in a different way than usual.

The initial setup process is quick and easy, requiring the user to:

  1. Allow the ad to access his webcam
  2. Blink twice to calibrate the ad.
interactive production

No other gestures using the traditional mouse or keyboard are needed from this point on, the user can control a TV, and can switch between the 25 different TV channels by only blinking.

The process is easy, the setup is quick, and the result is users spending a lot more time browsing (intentionally) through the digital ad, exposed to the brand’s message and having fun in a very unique way at the same time.


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