In this Interactive Video ad – interactive production, the agency and designers behind Virgins’ mobile new ad were using face and blink (!) recognition to get the user to interact with the ad in a different way than usual.
The initial setup process is quick and easy, requiring the user to:
- Allow the ad to access his webcam
- Blink twice to calibrate the ad.
No other gestures using the traditional mouse or keyboard are needed from this point on, the user can control a TV, and can switch between the 25 different TV channels by only blinking.
The process is easy, the setup is quick, and the result is users spending a lot more time browsing (intentionally) through the digital ad, exposed to the brand’s message and having fun in a very unique way at the same time.