High impact creative – virgin mobile ad

In this Interactive Video ad – interactive production, the agency and designers behind Virgins’ mobile new ad were using face and blink (!) recognition to get the user to interact with the ad in a different way than usual.

The initial setup process is quick and easy, requiring the user to:

  1. Allow the ad to access his webcam
  2. Blink twice to calibrate the ad.
under-the-dome-ad
interactive production

No other gestures using the traditional mouse or keyboard are needed from this point on, the user can control a TV, and can switch between the 25 different TV channels by only blinking.

The process is easy, the setup is quick, and the result is users spending a lot more time browsing (intentionally) through the digital ad, exposed to the brand’s message and having fun in a very unique way at the same time.

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