Target and Dynamic Remarketing – Target marketing generally occurs in two levels: the conceptual side that uses market data and research to categorically segment the target market into consumer personas, and the technical side (especially when it comes to creatives online) that deals with tracking, website visitor behavior, and browser cookie settings. The key here is to craft effective buyer personas which will then guide your creative design. Each creative will cater to a very specific buyer persona, making it very relevant and engaging to that particular persona. This form of targeted advertising is only half the battle, however, since you also need to rely on retargeting data to actually deliver the right creatives to the right audience. Leverage behavioral and demographic segmentation as well as product retargeting to further offer the right goods to the right people.