Incorporating video into your marketing campaigns is an effective way to capture a viewer’s attention. According to HubSpot, 55% of people pay close attention when watching videos — more than any other medium.
The trend of favoring video over other types of content is only going to continue. It’s estimated that by 2020, 80% of consumer internet traffic will be to videos. So why make the switch from traditional videos to 360 degree interactive videos?
Video advertising platform OmniVirt examined data from over 1,000 marketing campaigns to find out how well 360 video performed compared to more traditional videos. They found that there was a 46% increase in video completion rate and a 14% increase in ROI over standard video campaigns.
Because the technology has been accessible for a short time, the use of interactive videos positions brands as being innovative, futuristic and tech-forward, which are characteristics that internet users today value.