Sure, it’s a rhetorical question. But, what would happen if you approached digital production and every single piece of advertising creative with the same fervor you would a Super Bowl ad?
“It’s not even the same thing!” you might say. “The Super Bowl is a guaranteed captive audience of millions of people. It makes sense to invest the resources in building a great HTML5 ads.”
But, people don’t watch Super Bowl ads because they’re a captive audience. They watch the ads because the bar has been set high. They know they’ll be entertained.
Every day, you have access to a captive audience of hundreds or thousands of people. They’re scrolling through feeds, content, apps and more. And they’re not so much banner blind as they’re banner bored.
Digitaland 